Welcome to QMetric Group LTD.
The next generation of insurance brands.
QMetric Group Limited (QGL) is a new breed of insurance company that combines leading edge technology and innovative underwriting in order to pioneer a better way of providing insurance.
Launched in 2010, QGL’s operations span insurance broking, software design and underwriting across multiple insurance disciplines. The combination of these specialisms allows us to deliver a range of fairly-priced products via a number of different channels, giving customers more flexibility and greater control than ever before.
Who we are
A different type of insurance company.
We’re a group of experienced professionals who became disenchanted with many of the common practices of the industry. Frustrated with the poor reputation insurance has with consumers, we decided to combine forces to do things differently.
By bringing together talented individuals from a range of businesses our focus is on delivering market-leading products which place the customer at the heart of all aspects of the insurance journey. We merge skills developed at a wide range of organisations, from global blue chip companies, dynamic SMEs and leading high street retail brands.
Our management team
The team creating the next generation of insurance brands.
Our founders had a vision for redefining the way insurance is perceived and sold. To make it a reality, they assembled not only a great plan, but a great team.
- Tony Deacon
- Chairman and CEO
- Dom Farr
- Head of Technology
- Adam Powell
- Head of Business Operations
- David Prior
- MD Underwriting
- Paul Gildersleeves
What we do
Our future and existing customers are of equal importance to us. That’s why we make sure that we continually engage with them through conversations, focus groups or feedback. Customer service doesn’t stop at the point of sale, that’s where it begins. Whether it’s a comment on our policies, our service or an idea; if there’s a point to be made, we’re all ears.
And then we act on it.
If it’s a small adjustment to a policy, a change in process or entering a brand new market, if we think we can make things better for consumers, we’ll do it.
Focusing on the journey as well as the destination.
Insurance is a necessary evil: without it there’s risk of significant financial loss, but when purchased, it’s often hard to see the value in something that can’t be seen or felt. When buying insurance, an individual is buying a promise - that when something goes wrong that company will sort it out.
Our promise is to make the insurance experience as simple, transparent and uncomplicated as possible. Championing the consumer is the foundation of everything we do.
Clear, digestible information so customers make an informed decision and know exactly what they’re buying and what it does and doesn’t cover.
- Fair pricing
- We work with our insurers to offer competitive prices whether it’s for a basic or a comprehensive policy regardless of whether the customer is new or has been with us for years.
- We won’t force customers down a one price renewal route but every year will quickly and simply show all the prices and policies available.
- Easy to use website
- For information, purchase, mid-policy changes and renewals, and with customers in the driving seat.
- Informed experts on the phone
- All our employees are Customer Relations Experts, ready to listen and demystify insurance jargon to help customers make the right decision for their needs.
The latest in QMetric’s brand offering, Policy Expert.
Policy Expert is a new type of insurance broker that goes that little bit further. Launched in 2011, Policy Expert combines the transparency of a price comparison site with the personalised services of a traditional broker. We work with leading insurers, all with an established reputation for cover levels, service and claims handling.
At QMetric we listen to customers and invest in insurer relationships. Good customer service comes as standard on all our brands.
We have been able to design a number of exclusive policies targeted at a wide range of insurance needs:
VFM stands for Value For Money. It’s a policy that removes many of the (often unnecessary) added extras commonly found in standard policies. It gives customers seeking essential cover the core reassurance they need at a price to suit their wallet.
PRIMO is our premium insurance brand that offers comprehensive cover levels at affordable prices.
Get in touch
If you'd like to get in touch, there are a number of ways you can contact us
- Call us on 0207 2837 112
- Email us at email@example.com. As this is not a secure channel, please do not include any personal details in any email sent to this address
Write to us at
- Postal Address
- QMetric Group Limited
- 32-38 Dukes Place
- EC3A 7LP
- United Kingdom
If you’re a journalist or media associate seeking more information, please contact our Marketing Department on firstname.lastname@example.org
All other enquiries
For enquiries relating to Policy Expert, Primo Insurance or VFM Cover please call 0330 0600 600 or email email@example.com
We’re on an ambitious journey and it takes a special kind of person to challenge the norm.
We are not currently recruiting. Thanks for your interest in Qmetric.